Creative director leading large-scale animation and design-driven storytelling.
Josh O’Keefe
With over a decade of experience leading branded campaigns, animation, and digital content, Josh focuses on conceptualising and executing creative ideas across brand, campaign, and digital work — from brief through final delivery.
PAST Clients:Click to expand-
Directed large-scale creative productions, leading multidisciplinary teams of 50–70 across concept development, design, and final delivery.
Responsibilities included:
Storytelling and Art Direction across design, storyboards, and animation
Concept, story and visual development
Developing visual systems and creative direction across each project
Managing large distributed production teams
Overseeing projects through final online delivery
DOOMLANDS
Season 1 + 2
The Roku Channel
Role: Creator, Director
GARY AND HIS DEMONS Season 2
Amazon Prime
Role: Director
DEVELOPMENT PROJECT - SONY PICTURES ANIMATION
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From 2014 – 2019, I conceptualized and executed campaign and motion design work for brands including Apple and Adidas, as well as music festivals and artists through Secret Sounds and Sony Music. Projects included motion overlays for Apple at Laneway Festival, high-energy typographic systems for Adidas, and a wide range of digital and social content.
This work focused on delivering ideas across multiple touchpoints — including social, digital, and video — with an emphasis on visual storytelling, pacing, and craft, where every frame contributes to the overall concept.
Click to expandMotion Design - Adidas
Storyboard to Final Animation - Country RoadSHOWREEL : DESIGN & ANIMATION 2014-2019
SNIPPET OF LIVE VISUALSConcepts presented to Apple in collaboration with Raft studio.DEVELOPMENT ANIMATION:
Final Artwork (click to Play)NVOY — Single Artwork
Black Butter Records / Sony Music
3D illustration for the NVOY single release. The concept: a human emerging from a series of horizontal lines. Built in Maya across multiple iterations.
MOTION for Social Platforms - MARKETINGGraphic Design
Animation
Motion and Typography
Video Editing
Art Direction
2D & 3D Illustration
Storyboarding
Animated Title Design for Design By Bird-
Across agency and broadcast projects, I’ve developed brand identity systems where typography plays a central role — supporting title design, marketing, and digital applications while maintaining a consistent visual language.
For Tralala, an upcoming children’s program from Blue Ant Studios, I created a custom type system designed to capture the playful, hand-drawn feel of the show while remaining flexible across titles, credits, and promotional materials.
Textured Varient:
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For an education workshop, I developed a visual metaphor to help students understand how different perspectives combine to solve complex problems.
Inspired by interlocking puzzle forms, the characters were designed as modular blocks that assemble into a cube — each piece representing a different role within the creative process. Individually they embody distinct approaches to problem solving, but together they form a unified structure.
The characters were intended to function as mascots throughout the curriculum, turning an abstract framework into something visual, memorable, and easy to teach.
This work reflects a broader approach to problem solving and concept development, translating complex ideas into clear visual systems.
EMPATHIZE “The Listener”
DEFINE “The Analyst”
IDEATE “The Inventor”
TEST “The Critic”
PROTOTYPE “The Builder”
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My experimental work explores motion beyond the screen and into physical space. Through a projection mapping scholarship, I began working with light and form in architectural contexts, which led to a collaboration with Studio IO designing and animating marketing materials for the Gertrude Street Projection Festival.
This sparked an ongoing interest in out-of-home and spatial storytelling, and I’m currently exploring this direction further through real-time tools like Unreal Engine and emerging AI workflows, integrating new technologies into creative production.
