Art Director specialising in motion, illustration, and campaign design.

Josh O’Keefe

With over a decade of experience across branded content and campaign design, Josh creates concept-driven work that balances strong visual ideas with clear communication. His background in animation and storyboarding informs an approach grounded in narrative, helping translate ideas into cohesive creative across platforms.

PAST Clients:
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  • Led large-scale creative projects, directing multidisciplinary teams of 50–70 from initial concept through to final campaign delivery.

    Key responsibilities included:

    • Leading art direction and visual storytelling across campaign concepts, storyboards, illustration, and motion design

    • Developing campaign ideas, narratives, and key visuals across multi-platform marketing initiatives

    • Establishing visual systems and creative direction to ensure consistency across digital, broadcast, and social deliverables

    • Collaborating with cross-functional teams to translate strategy into compelling, audience-focused creative

    • Managing distributed creative teams and workflows across fast-paced production environments

    • Overseeing projects through to final delivery, ensuring quality, brand alignment, and execution across formats

DOOMLANDS
Season 1 + 2
The Roku Channel
Role: Creator, Director

GARY AND HIS DEMONS Season 2
Amazon Prime
Role: Director

DEVELOPMENT PROJECT - SONY PICTURES ANIMATION

  • From 2014 – 2019, I conceptualized and executed campaign and motion design work for brands including Apple and Adidas, as well as music festivals and artists through Secret Sounds and Sony Music. Projects included motion overlays for Apple at Laneway Festival, high-energy typographic systems for Adidas, and a wide range of digital and social content.

    This work focused on delivering ideas across multiple touchpoints — including social, digital, and video — with an emphasis on visual storytelling, pacing, and craft, where every frame contributes to the overall concept.

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Motion Design - Adidas
Storyboard to Final Animation - Country Road

SHOWREEL : DESIGN & ANIMATION 2014-2019

SNIPPET OF LIVE VISUALS
Concepts presented to Apple in collaboration with Raft studio.
DEVELOPMENT ANIMATION:
Final Artwork  (click to Play)

NVOY — Single Artwork
Black Butter Records / Sony Music

3D illustration for the NVOY single release. The concept: a human emerging from a series of horizontal lines. Built in Maya across multiple iterations.

MOTION for Social Platforms - MARKETING

  • Graphic Design

  • Animation

  • Motion and Typography

  • Video Editing

  • Art Direction

  • 2D & 3D Illustration

  • Storyboarding

  • For an education workshop, I developed a visual metaphor to help students understand how different perspectives combine to solve complex problems.

    Inspired by interlocking puzzle forms, the characters were designed as modular blocks that assemble into a cube — each piece representing a different role within the creative process. Individually they embody distinct approaches to problem solving, but together they form a unified structure.

    The characters were intended to function as mascots throughout the curriculum, turning an abstract framework into something visual, memorable, and easy to teach.

    This work reflects a broader approach to problem solving and concept development, translating complex ideas into clear visual systems.

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EMPATHIZE “The Listener”

DEFINE “The Analyst”

IDEATE “The Inventor”

TEST “The Critic”

PROTOTYPE “The Builder”

Napster — Presentation Design Case Study (Mock Project)

A self-initiated project demonstrating presentation and information design skills. This deck explores a hypothetical growth strategy for Napster, focusing on user engagement, platform performance, and market positioning.

Designed to reflect real-world pitch materials, the work emphasises clarity, structured storytelling, and adherence to a cohesive visual system across slides.

VIEW PROJECT 
This is an independent, self-initiated project and is not affiliated with Napster.
Animated Title Design for Design By Bird

  • Across agency and broadcast projects, I’ve developed brand identity systems where typography plays a central role — supporting title design, marketing, and digital applications while maintaining a consistent visual language.

    For Tralala, an upcoming children’s program from Blue Ant Studios, I created a custom type system designed to capture the playful, hand-drawn feel of the show while remaining flexible across titles, credits, and promotional materials.

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Textured Varient:

  • My experimental work explores motion beyond the screen and into physical space. Through a projection mapping scholarship, I began working with light and form in architectural contexts, which led to a collaboration with Studio IO designing and animating marketing materials for the Gertrude Street Projection Festival.

    This sparked an ongoing interest in out-of-home and spatial storytelling, and I’m currently exploring this direction further through real-time tools like Unreal Engine and emerging AI workflows, integrating new technologies into creative production.