Josh O’Keefe

Creative director for large-scale animated productions from concept to final delivery.

With 15+ years of experience leading visually driven work across branded campaigns, animation, and digital content, Josh focuses on strong concept development and visual storytelling from brief to final delivery.

Leading teams and directing projects for global brands including Apple, Sony, and Adidas, as well as The Roku Channel and Amazon Prime, Josh is comfortable owning ideas, presenting work, mentoring creatives, and delivering under pressure.

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  • Directed multiple animated series productions, leading teams of 50–70 artists and animators.

    Responsibilities included:

    • Concept, story and visual development

    • Establishing the visual language of each series

    • Storytelling and Art Direction across design, storyboards, and animation

    • Managing large distributed production teams

    • Overseeing projects through final online delivery

'Doomlands' - The Roku Channel (Season 1 + 2) - Creator, Director
'Gary and His Demons' - Amazon Prime (2nd Season) - Director
Title Design and Animation for ‘25 Laps’ media services
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Storyboard to Final Animation
Country Road, AUS
Digital Neon for Store Front
Platypus Shoes, AUS

  • Directed multiple animated series productions, leading teams of 50–70 artists and animators.

    Responsibilities included:

    • Concept, story and visual development

    • Establishing the visual language of each series

    • Storytelling and Art Direction across design, storyboards, and animation

    • Managing large distributed production teams

    • Overseeing projects through final online delivery

Animation for Social Platforms
Falls Festival, AUS
Above : Animated Title Design for Design By Bird

  • Across agency and broadcast projects, I’ve often worked with design briefs where typography functions as part of a broader brand system — supporting title design, style guides, and marketing while maintaining a consistent visual identity.

    For Tralala, an upcoming children’s program from Blue Ant Studios, I developed a custom type system designed to capture the playful, hand-drawn feel of the show while remaining structured enough for titles, credits, and promotional materials. The goal was to create a single typeface that could carry the visual identity of the series across multiple contexts.

Textured Varient:

  • For an education workshop, I developed a visual metaphor to help students understand how different perspectives combine to solve complex problems.

    Inspired by interlocking puzzle forms, the characters were designed as modular blocks that assemble into a cube — each piece representing a different role within the creative process. Individually they embody distinct approaches to problem solving, but together they form a unified structure.

    The characters were intended to function as mascots throughout the curriculum, turning an abstract framework into something visual, memorable, and easy to teach.

  • Directed multiple animated series productions, leading teams of 50–70 artists and animators.

    Responsibilities included:

    • Concept, story and visual development

    • Establishing the visual language of each series

    • Storytelling and Art Direction across design, storyboards, and animation

    • Managing large distributed production teams

    • Overseeing projects through final online delivery